360-degree tours, 3D tours and Google Street View for businesses
This page brings together the key information on virtual 360-degree tours,
interactive 3D tours, Google Street View, Google Maps visibility, recruiting,
hotels, hospitality, care homes and other industries.
Since 2012, Clever-Click GmbH has been producing professional virtual tours for businesses,
institutions and public-sector organizations in Switzerland.
Technology and fundamentals
Virtual tours consist of multiple 360-degree panoramas that are linked into a walk-through tour.
Depending on the goal, they are published on Google Maps, on your own website, or as an
interactive tour with a menu, hotspots and additional information.
Use cases and industries
360-degree tours are suitable for any spaces where trust, orientation and
transparency matter. This includes hotels, restaurants, care homes, clinics,
schools, fitness centers, retail spaces, museums and company locations.
- Virtual tours for bars and clubs
- Maternity ward with a virtual 360-degree tour
- Digital room presentation
- 360-degree 3D Tours
- Nursing and senior care homes in 360 degrees
- Dining in and around Basel in 360 degrees
- 360-degree tour of a church
- Daycare tour
- Fitness center tour
- A hotel as a 360-degree experience
- 360-degree tours for schools
Visibility and business benefits
A virtual tour is more than just an image presentation. It can improve visibility on
Google Maps, build trust, increase time spent on websites and
support booking or contact decisions.
- 5 reasons for a 360-degree company tour
- 360-degree footage – possibilities and opportunities
- Virtual tours and hotel room bookings
- Google reviews and 360-degree tours
- Measuring visits to virtual 360-degree tours
- 360-degree tour and Google ranking
- Virtual Tour as an Advertising Tool
- Costs for a virtual 360° tour
- Why invest in a virtual 360° tour?
- 360-degree panoramas in budget and premium quality
Key terms explained simply
Many terms related to 360-degree photography are used differently. These articles
explain the key differences between panoramic images, 360-degree tours,
virtual tours, 2D tours, 3D scans and promotional videos.
Tips for planning and publishing
A great tour starts with solid planning. What matters are clearly defined areas,
prepared rooms, a good briefing and publishing it correctly on Google Maps
or your own website.
Google Street View and Google Maps
Google Street View tours make business locations directly visible on Google Maps.
They are suitable for indoor spaces, outdoor areas, driveways, company premises and locations
where orientation before the visit is important.
Employer branding and recruiting
Virtual company tours support HR, communication and recruiting. Applicants
can see the work environment, team rooms, infrastructure and atmosphere before applying.
This is especially relevant in industries facing skills shortages.
About Clever-Click
Since 2012, Clever-Click GmbH has been producing interactive 360-degree tours for businesses,
organizations and public-sector institutions. The tours can be used on Google Maps,
on your own website or on the intranet.
Frequently asked questions about 360-degree tours
What is a virtual 360-degree tour?
A virtual 360-degree tour is a digital walk-through of a real place.
Visitors move online from panorama to panorama and get a realistic
impression of rooms, routes and atmosphere.
Where can a 360-degree tour be published?
A tour can be published on Google Maps, in your Google Business Profile, on your own website,
on landing pages, on the intranet or via a QR code.
Which industries are virtual tours suitable for?
Virtual tours are suitable for hotels, restaurants, care homes, clinics,
schools, museums, fitness centers, retail spaces, showrooms, offices, workshops
and public institutions.
Does a 360-degree tour help with customer acquisition?
Yes. A tour reduces uncertainty before the first visit, shows spaces transparently
and supports decisions around booking, getting in touch or applying.
Can a 360-degree tour help with recruiting?
Yes. Applicants can see workplaces, infrastructure and the surroundings in advance.
This builds trust and makes employers more visible.
Start a project
Would you like to make your business, institution or location accessible digitally?
Clever-Click GmbH creates professional 360-degree tours for Google Maps,
websites and interactive presentations.
