What do applicants experience before getting to know your company?
Most often, it remains a job advertisement – without a feel for the culture, values, and work environment. This is precisely where modern employer branding comes in.
360° Company Tours Build Trust
A 360° tour makes your company tangible. Candidates realistically see offices, workshops, or laboratories and gain an authentic impression of the work environment and team spirit. This strengthens your employer branding and specifically appeals to those who truly fit your company.
Today, virtual tours are a central component of digital employer branding. They create emotional proximity where there was once distance and make the company culture visible.
Advantages in Recruiting
- More suitable applications
- Fewer dropouts during the process
- Emotional onboarding even before the first interview
Example: The Campus of UPK Basel
For the University Psychiatric Clinics Basel, we are creating a virtual tour of the entire campus – specifically aimed at attracting new talent.
Since the publication of the 360° campus tour, UPK’s HR department has seen initial success in recruiting.
“I felt like part of the team even before the interview.”
Example: Gritt Senior Citizens’ Home in Oberbaselbiet
The tour of the Gritt Senior Citizens’ Home is “two-part.” The second part, “Behind the Scenes,” is aimed at applicants.
How HR Departments Benefit
The 360° company tour appears on the company website and on the company’s Google profile. This makes the company visible where candidates search today – authentically, professionally, invitingly.
At the same time, the tour acts as a long-term employer branding instrument: It strengthens the perception of being a modern employer and positions your company as an attractive workplace – on Google, on your website, and on social media.
