Different platforms and different ways
360° tours can be showcased on various platforms in different ways.
On Google Maps
Integrating 360° tours into Google Maps is an excellent—and free—way to increase a company’s presence and give potential customers a unique insight.
Key factors that make this option particularly attractive
Enhanced visibility. Since Google Maps is one of the most widely used mapping and navigation platforms worldwide, showcasing your 360° tour there significantly increases your company’s visibility. Users searching for similar services or products nearby may come across your tour.
Improved customer engagement. A 360° tour provides an interactive, immersive experience. Customers can virtually walk through your premises, which is particularly useful if they cannot or do not wish to visit in person.
Integration into Google Business Profile. By linking your 360° tour to your Google Business Profile (formerly Google My Business), you can enrich your company information on Google Maps and in Google Search. This not only improves the user experience, but can also positively influence your company’s SEO ranking.
Free publication. As you have already mentioned, publishing on Google Maps is free, making it a cost-effective marketing strategy.
Street View integration. Your 360° tour can serve as an extension of Google Street View. This means users can “step into” your business directly from the street view, creating a seamless experience.
Building trust. A transparent look into your business can strengthen customer trust. They can see what you offer and what your business environment looks like, which can be especially reassuring for new customers.
In summary, using Google Maps for your 360° tour offers an excellent opportunity to reach more customers and provide them with a deeper, more trustworthy experience of your business.
On a website
Integrating 360° tours on your company website offers several advantages that can help strengthen your online presence and customer engagement:
Increasing website interactivity. A 360° tour makes your website more dynamic and engaging. Interactive elements can increase the time visitors spend on your site, which in turn sends positive signals to search engines such as Google and can potentially lead to better rankings.
Direct control over the user experience. On your own website, you have full control over how the tour is presented and how it works. You can integrate it seamlessly into your website’s design and user interface so that it fits harmoniously into the overall look and feel.
Brand building and presentation. A 360° tour on your website offers a unique opportunity to present your brand and your business in a visually appealing way. You can highlight areas that reflect your company values and philosophy.
Improving customer service. The tour can help answer frequently asked questions from your customers—for example, about your premises, parking availability, or the on-site atmosphere. This can contribute to customer satisfaction and loyalty.
Additional features and customisations. On your website, you can enhance the tour with additional features such as interactive hotspots, information pop-ups, videos, or links to product pages. This increases the informational value and usability.
SEO benefits: A well-designed 360° tour can help make your website more attractive to search engines. Visually appealing and interactive content can support search engine optimisation (SEO) and lead to greater visibility in search results.
Via QR code
We would be pleased to create a QR code—for example, for your printed materials—through which your customers can access your tour directly.
