Four facts on how a tour improves your Google ranking
Are you still unsure whether your business needs a virtual 360-degree tour on Google? I would like to share four interesting facts that may help you make your decision—among them, Google ranking.
- Your virtual Google tour appears not only in Google Maps, but also in organic Google Search. With the four access points of your virtual tour (organic search, Google, Google Maps, Pegman), your target audience has four times as many opportunities to see your business.
- If your virtual Google tour is embedded on your homepage, a visitor stays on your website three times longer. And as you know, the behavioural factor of “time” significantly improves your website’s Google ranking.
- Visitors like interesting websites and are happy to share them with their contacts on social media. This is another very positive factor for how Google rates your website and your business in general.
- A higher position on Google—i.e., a better Google ranking—will in turn help you generate daily traffic to your website and therefore attract more visitors. And every visitor is also a potential customer.
