Tages-Anzeiger, a renowned Swiss newspaper, published an in-depth data analysis of Google reviews for hotels in Switzerland. The finding? Up to 90% of all guests look at reviews on platforms such as Google Maps before traveling. While reviews are undoubtedly crucial, there is another, often overlooked feature that has an equally significant impact on guests’ decision-making: a virtual 360-degree tour.
The power of a 360-degree tour
Imagine being able not only to read a hotel’s Google reviews, but also to walk through its corridors virtually, inspect the rooms, and get a real feel for the place before you book. That is the power of a 360-degree tour. It goes far beyond traditional photos and offers guests a truly immersive experience that helps them make an informed decision.
As professional photographers and specialists in immersive, virtual 360-degree tours, we have seen how this technology has revolutionized the way people view and experience hotels, restaurants, and other business premises. Professional 360-degree tours are not only impressive, but these days also surprisingly affordable. For hotels, this represents a valuable opportunity to inspire potential guests with a truly unique experience and encourage them to book.
90% of all guests look at Google reviews and virtual 360-degree tours on platforms such as Google Maps before traveling
So if you are wondering whether a 360-degree tour makes sense for your hotel, think of the 90% of guests who already look at Google reviews. How many of them could be convinced to book with you by a vivid, immersive tour?
Would you like to learn more, or are you interested in a 360-degree tour? Then contact us, and let us show you how we can help you improve your online presence and generate more bookings.
