Are you looking for 360-degree photo professionals? Then you are in the right place.

Clever-Click is the leading provider of 360° tours in Switzerland – since 2012

Photographer for virtual 360-degree tours for businesses

Werner Getzmann, photographer for virtual 360-degree tours for businesses

360-degree photo professionals from Switzerland for your perfect presence: Whether for businesses, hotels, real estate, or events – we deliver high-quality images that make an impression. Our experienced business photographers skillfully showcase your premises, products, and employees. With a trained eye for perspective, light, and detail, we ensure your visual presence convinces – both online and offline.

Who is Clever-Click?

Clever-Click is an experienced provider of virtual 360° tours in Switzerland, with over 3,000 published projects since 2012. We help businesses become digitally visible – professionally, creatively, and click-worthy.

Who is behind Clever-Click?

Werner Getzmann – photographer and specialist for 3D and 360-degree tours
Werner Getzmann – photographer and specialist for 3D and 360-degree tours

Werner Getzmann is the founder and managing director of Clever-Click GmbH, which he established in 1994. His professional career began as a press and reportage photographer for renowned agencies such as Keystone SDA and Reuters Switzerland, as well as for CH Media and Rignier Verlag. Even at this early stage, he also devoted himself to producing high-quality 360-degree panoramas and Giga Panos.
In 2012, Getzmann was accepted into the then “Google Trusted Photographer” program. Since then, he has used his many years of experience as a press photographer to create virtual 360° company tours.

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Werner Getzmann, 360-degree photographer, at work. Here at ART Basel 2025. This 360° image can, of course, be rotated in all directions.


Since when has Clever-Click existed?

Clever-Click GmbH was founded in 2002 by Werner Getzmann as a photo and web agency. With acceptance into the “Google Trusted Photographer” program in 2012, the company clearly focused on virtual 360° tours. Since 2012, Clever-Click has been one of the pioneers of 360° photography in Switzerland and has extensive experience from numerous projects across a wide range of industries.

What makes Clever-Click’s 360-degree photo professionals special?

Our 16K HDR panoramas, interactive overlays, and former partnership with Google Street View (2012–2024) make us one of the leading providers in Switzerland.

Which industries does Clever-Click produce tours for?

Our customers include, among others, the hospitality industry, gastronomy, education, healthcare, culture, tourism, industry, retail, and social institutions.

What is the advantage of a 360° tour?

A virtual tour immediately builds trust, increases visibility on Google, and extends time spent on your website. It is ideal for marketing, employer branding, and acquiring new customers.

How does a project with Clever-Click work?

After you contact us, we discuss your requirements, carry out the shoot professionally, and deliver the finished tour within a few days – optionally with Google Maps integration.

Where is Clever-Click based?

Our headquarters are in Switzerland at Habshagstrasse 6, CH-4153 Reinach near Basel.

How can I contact Clever-Click?

The easiest way is via our contact form, by email at info@clever-click.ch, or by phone at +41 (0)61 712 04 34.

What do customers say about Clever-Click?

Customers praise the high image quality, fast implementation, and our flexibility for individual requirements. We will be happy to send you suitable references on request. Google reviews.

What is Clever-Click’s ambition?

We believe that visibility is not a matter of chance. Our goal is to make your spaces digitally experienceable – authentic, aesthetic, and convincing.

Are virtual tours only about technology?

No. Technology is only the means. What matters is how your business comes across – whether it is perceived as modern, welcoming, and professional. That is exactly what we focus our work on.

What does “being visible where people search today” mean?

Your target audience gathers information digitally – via Google, Maps, your website, or social media. A 360° tour ensures your business becomes visible where people are searching.

What is meant by “making visible what is there”?

We do not just capture spaces – we stage what makes your business special. Our creative eye highlights strengths that would otherwise go unnoticed.

Why is visibility not a matter of chance?

Because first impressions matter. With 360° tours, we create a visual presence that builds trust and generates attention – deliberately and strategically.

Where can I find references from Clever-Click’s 360-degree photo professionals?

Under our references, you will find numerous 360° projects from various industries.


These customers trust Clever-Click


Questions about our customer projects

Which industries benefit particularly from virtual 360° tours?

Particularly well represented are nursing homes, medical practices, hospitals, gastronomy and hotel businesses, car dealerships, bicycle dealers, fitness centers, as well as schools and universities. These industries use our tours to build trust, increase digital visibility, and inspire applicants or customers.

Why do so many companies choose Clever-Click?

Our clients appreciate the high image quality, easy integration on websites and Google Maps, as well as our many years of experience since 2012. We offer individual consultation and personally accompany each project.

How can my company appear as a reference on the website?

If you create a virtual tour with Clever-Click, we are pleased to present your company – with your consent – as a reference. This increases your visibility and demonstrates your digital commitment.

Can small businesses also commission a tour?

Yes, absolutely. We have tiered pricing and also create high-quality tours for smaller businesses such as cafés, studios, or individual practices at fair rates.

How are the industries sorted on the website?

We group our references by thematically similar areas, e.g., Healthcare & Care, Gastronomy & Hospitality, Mobility & Showrooms, Education, and Fitness & Wellness. This allows visitors to quickly find relevant examples.

How long does it take to create a tour?

Production time depends on the size and complexity of the property. Typically, a project takes between 7 and 14 days from recording to publication.

What specific benefits does a virtual tour bring to my company?

It improves your online presence, increases dwell time on your website, strengthens trust in your brand, and has a positive impact on your Google visibility. It is also a powerful tool in recruiting and marketing.


FAQ: Virtual 360° Tours for Event Locations

What advantages does a virtual tour offer for event locations?

A virtual tour enables interested parties to get a detailed impression of your location online – this increases booking probability and reduces inquiries.

Can stage and lighting technology also be integrated?

Yes, special setups such as lighting installations, stage designs, or sound systems can be impressively displayed – with information buttons or embedded videos if desired.

For what types of events is a virtual tour suitable?

Virtual tours are ideal for concerts, theater performances, galas, exhibitions, trade shows, or corporate events. Temporary stage designs can also be documented.

How can a virtual tour be used for ticketing or sponsoring?

Interactive information, logos, or calls-to-action can be integrated into the tour – such as information about ticket sales, VIP areas, or event partners.

FAQ: Virtual 360° Tours for Retail

Why is a virtual tour useful for retail stores?

It makes your store accessible online around the clock and helps potential customers orient themselves better. Especially with special product ranges or personal consultation, this increases willingness to visit.

Which retail sectors benefit particularly?

All of them: from pharmacies, boutiques, and opticians to bookstores and flower shops to butcher shops or delicatessens – every retail space can be professionally showcased.

Can product information or promotions be integrated?

Yes, with interactive information icons, products, opening hours, promotions, or services can be highlighted directly in the tour – also ideal for seasonal window displays.

Will my store become more discoverable on Google Maps through a tour?

Yes, a 360° tour can appear directly in your Google Business Profile – this improves your local visibility and makes your listing more attractive than the competition.