The Swiss labor market is undergoing structural shifts. Digitalization, artificial intelligence, and demographics are working simultaneously. According to Michael Siegenthaler from ETH Zurich, demographic aging alone will create over 120,000 additional positions in the coming years. The vast majority of these will be in healthcare, care services, and education.
At the same time, these are precisely the sectors that are most difficult to fill.
Where the shortage is greatest
Since 2022, the following professional fields have been growing particularly:
- Nursing and healthcare professions
- Care specialists
- Social pedagogy
- Physiotherapy
- Teachers
Some of these functions are growing by double digits, while traditional office, administrative, and software roles are declining sharply. Software development has seen a decline of approximately 66 percent according to current job market data. Commercial profiles are losing around 30 percent.
This is not a temporary effect. It is a long-term shift.
Conclusion: People-oriented professions requiring physical presence, social competence, and practical skills remain scarce. Screen-based work is being automated.
Recruiting Reality in Nursing and Care
Nursing homes, hospitals, clinics, and care facilities are now competing for the same skilled professionals. Salary alone no longer determines the decision.
Applicants compare before making contact:
- Work environment and atmosphere
- Team culture
- Spaces, lighting, infrastructure
- Break areas
- Professionalism of overall presentation
The decision is often made online.
This is precisely where virtual company tours come in.
Impact of Virtual Company Tours in Recruiting
A professional 360-degree tour enables interested candidates to preview the workplace realistically, anytime and from anywhere.
Practical projects in healthcare and care sectors show clear effects:
- Time spent on career pages increases by 30 to 60 seconds
- Interactions with embedded tours increase by up to 40 percent
- Applications are better pre-qualified, as expectations align with reality
- fewer site visits without conclusion
- better candidate fit
The tour functions as a permanent digital open house.
From Marketing Tool to Recruiting Instrument
Virtual company tours are not an image extra. In sectors with structural skills shortages, they become an operational recruiting instrument.
They create:
- Transparency before application
- Trust in the institution
- emotional connection
- Differentiation from competitors
- Relief for HR teams
In healthcare particularly, proximity, credibility, and atmosphere matter. A 360-degree tour conveys precisely these factors, scalable across websites, Google Maps, and job platforms.
Conclusion
When over 120,000 new positions are being created and nursing and care are simultaneously among the most difficult sectors to recruit for, visibility becomes a competitive factor.
Virtual company tours connect recruiting with reality.
They do not just show positions.
They show workplaces.
And that is precisely what determines applications today.
