360-Degree Tour Questions and Answers
General
What is a virtual 360-degree tour?
A virtual 360-degree tour consists of professionally photographed panoramas linked to form an interactive tour. You navigate through spaces by clicking or touching, discover information, and use maps, floor plans, or menus.
For which industries is a tour worthwhile?
Proven in healthcare, retirement and nursing homes, hospitality, education, tourism, retail, real estate, automotive, industry, and public authorities. Particularly valuable when orientation, trust, and a preview experience are important.
How does Clever-Click differ from simple 360 solutions?
High image quality, clean retouching, structured navigation, multilingualism, GDPR-compliant operation in Switzerland, reliable implementation, and fast loading times. Over 3,000 published tours speak for themselves.
Benefits and SEO
Does a tour improve your Google ranking?
A tour increases dwell time, interaction, and backlinks. In conjunction with optimized texts, structured data, and clean integration, it can positively support ranking. For local searches, visibility on Google Maps also helps.
Does a tour measurably increase inquiries?
Yes, we offer live statistics for every tour. Statistics and measurable impact of virtual 360-degree tours.
Production and Process
How does a project proceed?
Briefing, site visit or plan review, script and shotlist, photo shoot, retouching, tour setup, internal preview version, revision loop, finalization, publication on your website and optionally on Google Maps.
How long does production take?
Small objects are often completed within 5 to 10 working days from the photo shoot. Larger areas or multilingual overlays take longer. Weather, availability of rooms, and approvals influence the timeline.
Do ongoing operations disrupt the photo shoot?
We photograph discreetly. Ideally, shoots take place outside of peak hours. Individuals are anonymized or not depicted. We coordinate sensitive areas with you in advance.
Costs and Budget
How much does a virtual tour cost?
Costs depend on the area, number of panoramas, locations, retouching, overlay features, multilingual support, and optional extras such as drone footage. Projects typically start in the low four-figure range. Briefly share your key details with us, and you will receive a clear quote. Price Packages
Are there ongoing fees?
There are no ongoing costs when the tour is published on Google Maps. For operation with an interactive overlay, annual license and hosting fees apply. The amount depends on the scope of functions, data volume, and service level.
How are additional areas or later updates charged?
Based on effort or as a package per additional panorama or area. The calculation is transparently provided in advance.
Technology and Quality
What image quality do the panoramas deliver?
High-resolution HDR panoramas with precise white balance and retouching. The goal is natural colors, clear details, and smooth highlights without halos.
Does the tour run on all devices?
Yes, desktop, tablet, and smartphone. Operation is touch and mouse-friendly. We ensure fast loading times and sensible image compression.
What loading times are realistic?
Depending on the network and device, time-to-first-interaction and image reloads are in a good range. We use lazy loading, caching, and an optimized tile structure.
Google Maps and Street View
Can the tour appear on Google Maps?
Yes. We publish panoramas as a Street View tour with your business listing. This increases visibility in local searches.
Can individual panoramas be removed or replaced on Google later?
Yes. We update, relink, or remove views upon request. We internally review preview versions before they go public.
Website Integration and Tracking
How do you integrate the tour on your website?
Via iFrame or as a direct link with Lightbox. We provide a shortcode or embed code. Instructions. Upon request, we integrate CTA buttons, contact links, and appointment booking.
Can you measure clicks and inquiries?
Yes. Via UTM parameters, events in Google Analytics, and optional buttons in the tour. This shows you which areas perform best.
Does integration affect Core Web Vitals?
We focus on asynchronous loading, appropriate container sizes, and lazy loading. This keeps performance stable and your site fast.
Data Protection, Rights, and Approvals
How do we handle people in images?
Individuals are avoided, anonymized, or released in writing. We comply with GDPR and Swiss data protection law.
Who owns the image rights?
You receive the agreed usage rights for web, Google, and internal communication. We define the exact rights in the offer.
May logos or brands be shown?
Your own brands, yes. Third-party brands according to house rules or after approval. We can retouch sensitive areas upon request.
Multilingualism and Accessibility
Are there multiple language versions?
Yes. We clone the tour and localize the texts. You only need to review the corrections. Languages can be added at any time later.
Does the tour support screen readers or alternative texts?
We provide alternative texts, meaningful titles, and keyboard focus for the overlay, where technically feasible. A reference to an image gallery or PDF information is also possible.
Operation, Support, and Updates
Where is the data located?
Hosting in Switzerland is possible. This is beneficial for latency, data protection, and availability.
What happens in case of renovations or rebranding?
We update panoramas, texts, icons, and colors. This keeps the tour current and consistent with your brand.
Do you offer SLA and support?
Yes. Depending on the package, with response times, monitoring, backups, and proactive checks.
HR, Marketing, and Best Practices
How does a tour help with recruiting?
Applicants gain a realistic insight into workplaces, team zones, and infrastructure. This shortens decision-making processes and increases the quality of applications.
Which elements increase conversion?
Clear menus, floor plans, hotspots with benefits, contact CTAs, short texts, clean icons, and fast loading times. Less decoration, more orientation.
Are there examples and references?
Yes. We would be happy to send you a suitable selection from your industry. Please write to us briefly with your goal and framework, or visit our extensive References page.
