Principle and Scope
This privacy notice relates to the processing of personal data in connection with visits to the websites at www.clever-click.ch. In order to use our websites and the associated online services or online applications (collectively referred to as Services), we process your personal data (hereinafter also referred to as ‘data’). Please note that this privacy notice does not apply to websites of other providers to which our website may link.
Personal data refers to information relating to a specific or identifiable natural person. Certain categories of particularly sensitive personal data, such as health data, are subject to special protection under specific legal provisions. The term processing encompasses all operations in connection with your data, including collection, storage, use, disclosure, archiving, or deletion. In processing data, we comply with the Federal Act on Data Protection (FADP), the corresponding implementing ordinance (DPO), and other applicable data protection laws (e.g., the European General Data Protection Regulation, GDPR), insofar as these are applicable.
In the following, we would like to explain which data we collect, for what purpose we use it, and what rights you have with regard to your data. If you transmit data about third parties to us, we assume that you are authorized to do so and that the transmitted data is correct. We therefore ask you to inform the relevant third parties about the processing of their data by us and to provide them with a copy of this privacy notice or the relevant product information. Should we notify you of an updated version of these documents, we ask you to also forward these new versions.
Our employees are regularly trained in data protection matters and are subject to confidentiality obligations. In addition, compliance with data protection regulations is monitored by our data protection office.
Responsible Parties and Contact
Responsible for the processing of data described in this privacy policy is:
Clever-Click GmbH
Habshagstrasse 6
CH-4153 Reinach BL
Switzerland
For questions and concerns regarding the processing of your data and your data protection rights in relation to us, please contact:
Clever-Click GmbH
Data Protection Office
Habshagstrasse 6
CH-4153 Reinach BL
Switzerland
Email: info@clever-click.ch
Data Processed
We place great importance on the protection of your personal data. When using our website and services, we primarily process the data necessary for use that you transmit to us, as well as the information we collect directly (see below).
In the course of using our website and services, we collect metadata, such as information about your browser (type and version), your device type (e.g., smartphone or tablet), and your IP address. Furthermore, we collect access data, also known as log data. This includes the name of the accessed website, date and time of access, amount of data transferred, notification of successful retrieval, information about the operating system, and details of the last visited website.
We only store and process additional data about you if you transmit it to us in the course of using services and tools (e.g., contact form). Further privacy-relevant information for specific tools can be found below in this privacy policy, if applicable.
Purpose
We process your data exclusively for the purposes that we communicated to you when collecting your data, as well as for other purposes compatible with these objectives. Further information about the basis of our data processing can be found below in this privacy policy.
Data Processing
We process your data for various purposes in connection with communication with you. This includes, in particular, answering inquiries, asserting your rights, and contacting you with follow-up questions. In doing so, we primarily use communication data and master data, as well as registration data relating to offers and services you use. This data may be stored for documentation purposes, training, quality assurance, and follow-up inquiries.
Furthermore, we process data for marketing purposes and to maintain customer relationships. We may send general or personalized information about our offerings to our users, for example in the form of irregular contacts via email, mail, or telephone, as well as through other channels for which we have contact information from you. You have the option at any time to decline such contacts or to refuse or revoke your consent to be contacted for advertising purposes. With your consent, we can tailor our online offerings more specifically to the needs of our users.
Furthermore, we may use your data for market research, to improve our online offerings, our services, and possibly for product development.
Finally, we may also store and process your data for security reasons and for access control on our website.
Log Files
We primarily use data to create server log files in order to perform statistical evaluations for the operation of the website, ensure the security of IT systems, and optimize the website. In doing so, we primarily use log data. The legal basis for this data processing is our legitimate interest in providing you with a secure and smooth user experience at all times. We also reserve the right to review the log data retrospectively if there are concrete indications of unlawful use.
Contact Form
If you contact us via the contact form, we collect your contact details in order to process your inquiry and answer any follow-up questions. The transmission of this data takes place in encrypted form.
If you have provided us with your email address or have contacted us directly by email, we may also send you information by email that is related to the processing of your concerns and questions.
The legal basis for processing your data is based on our legitimate interest in being able to process your online inquiry efficiently and effectively. If the purpose of the email contact is to conclude a contract, the data processing is based on the initiation of this contractual relationship.
Google Fonts
We may use Google Fonts on our website to display selected fonts as well as icons and symbols on our website. This is a service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA).
Further information about Google Fonts can be found at the following link: developers.google.com/fonts/faq/privacy?hl=en
Google Analytics
We may use Google Analytics and Google Tag Manager on our website. These are web analytics services and a supporting tool provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA).
For the analysis of your use of our website, Google Analytics uses cookies. The usage data generated by the service is transferred by default to servers in a Google data center and stored there. It is possible that additional personal data may be collected via Google Analytics and Google Tag Manager and that this data may be passed on by Google to third parties if this is required by law or if third parties process the data on behalf of Google. We ourselves do not pass on any personal data to Google without your consent.
The legal basis for processing your data is based on our legitimate interest in analyzing user behavior to optimize our offerings. Further information about Google Analytics and Google Tag Manager can be found at the following link: support.google.com/tagmanager/?hl=en#topic=3441530
IP Anonymization
We may use Google Ads in conjunction with Google Conversion Tracking on our website. This service is offered by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland), a subsidiary of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA). If you reach our website via a Google ad, Google Ads places a cookie on your device. When you visit certain pages of our website, Google and we recognize from the cookie that you clicked on the ad and were redirected to the corresponding page. Each Google Ads customer receives their own cookie, which is not used for personal identification.
The information collected by the conversion cookie is used to create conversion statistics for Google Ads customers and to analyze your browsing behavior for marketing purposes. This allows us to tailor our advertising offerings to your interests. However, no personal information is transmitted that can be used to identify you directly.
The legal basis for processing your data is based on our legitimate interest in better tailoring our advertising offerings to our users. Further information about conversion tracking as well as general details about Google Ads and the Google Marketing Platform can be found at the following links:
– support.google.com/google-ads/answer/6095821?hl=en
– ads.google.com/home/
– marketingplatform.google.com/about/
Google Ads Conversion Tracking
We may integrate map material and services from Google Maps on our website. When using our website in Switzerland or the European Economic Area (EEA), the map services are provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland). When using our site in another country, the offering is provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA). The integration of Google Maps on our websites allows us, for example, to display an interactive map directly on our site, making it easier for you to geographically locate addresses we publish.
When using Google Maps, your IP address is communicated to Google. Google may link your data with your Google user account if you are logged in at that time. If you do not wish such an association with your user account at Google, you have the option to unsubscribe from the use of Google Maps in your Google account.
The legal basis for processing your data is based on our legitimate interest in providing you with useful information, facilitating location-based searches, and automatically completing address data.
Further information about Google Maps can be found at the following link: blog.google/products/maps/
Google Maps
We may use Google Analytics and Google Tag Manager on our website. These are web analytics services and a supporting tool provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA).
For the analysis of your use of our website, Google Analytics uses cookies. The usage data generated by the service is transferred by default to servers in a Google data center and stored there. It is possible that additional personal data may be collected via Google Analytics and Google Tag Manager and that this data may be passed on by Google to third parties if this is required by law or if third parties process the data on behalf of Google. We ourselves do not pass on any personal data to Google without your consent.
The legal basis for processing your data is based on our legitimate interest in analyzing user behavior to optimize our offerings. Further information about Google Analytics and Google Tag Manager can be found at the following link: support.google.com/tagmanager/?hl=en#topic=3441530
Social Media Plugins
We may integrate services from various social media platforms on our website, which are normally recognizable by the corresponding company or network logos.
When using these services, your IP address is communicated to their providers. The providers may link your data with your social media user account via the IP address if you are logged in at that time. Furthermore, it is possible that your IP address may also be stored by the providers even when logged out or without a corresponding social media account.
The legal basis for processing your data is based on our legitimate interest in providing you with attractive tools related to social media on our website.
Facebook Pixel
We may use the Facebook Pixel and Facebook Retargeting from Facebook Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland), a subsidiary of Facebook Inc. (1 Hacker Way, Menlo Park, CA 94025, USA) on our website.
Via the Facebook Pixel, a tracking cookie is stored in the user’s browser, allowing us to track your behavior during your visit to our website. In addition, interest-based advertisements (Facebook Retargeting) can be displayed and user profiles (profiling) can be created. If you have a Facebook account and do not want the described data to be collected and transmitted to Facebook, you have the option to deactivate this function at the following link: facebook.com/ads/preferences/?entry_product=ad_settings_screen
The legal basis for processing your data is based on our legitimate interest in analyzing user behavior to optimize our offerings and, if applicable, to better tailor our advertising offerings to our users. Further information about the Facebook Pixel can be found at the following link: facebook.com/about/privacy/.
TikTok Pixel
We may use the tracking pixel of the social network TikTok (TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland and TikTok Information Technologies UK Limited, WeWork, 125 Kingsway, London, WC2B 6NH, United Kingdom) on our website.
Via the TikTok Pixel, we can track your behavior during your visit to our website. The usage data generated by the service is transferred by default to servers in a TikTok data center and stored there, allowing us to optimize our offerings and your user experience based on this. In addition, the data can be used for personalized ads via the TikTok advertising network and other targeting measures.
The legal basis for processing your data is based on our legitimate interest in analyzing user behavior to optimize our offerings and, if applicable, to better tailor our advertising offerings to our users. Further information about the TikTok Pixel can be found at the following link: tiktok.com/legal/privacy-policy?lang=en
Twitter Integration
We may use services from Twitter Inc. (795 Folsom St., Suite 600, San Francisco, CA 94107, USA) on our website.
Via Twitter services, you can share a post or page from our website on Twitter or follow us on Twitter. By using this service on our website, your IP address is communicated to Twitter. Twitter may link your data with your social media user account if you are logged in at that time.
The legal basis for processing your data is based on our legitimate interest in offering you Twitter functions directly within our website. Further information can be found in Twitter’s privacy policy at the following link: twitter.com/privacy
YouTube
We may use services from YouTube, a service of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA), which is operated by the subsidiary Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland), on our website.
YouTube is a service for free storage, distribution, rating, and commenting on video clips. The clips are embedded directly into our website by us. By using this service on our website, your IP address is communicated to YouTube. YouTube may link your data with your Google user account if you are logged in at that time. If you do not wish such an association with your user account at Google, please log out of your Google account or adjust the settings in your Google account under “Data Privacy” – “Data from apps and services you use.” Furthermore, it is possible that your IP address may also be stored by the provider even when logged out or without a corresponding Google account and used for profiling purposes.
The legal basis for processing your data is based on our legitimate interest in offering you video material in optimized version directly in the content of our website. Further information can be found at the following link: https://www.youtube.com/intl/en/howyoutubeworks/user-settings/privacy/
We may use the LinkedIn Pixel from LinkedIn Ireland Unlimited Company (Wilton Place Dublin 2, Ireland) on our website.
Via the LinkedIn Pixel, we can track your behavior during your visit to our website. The usage data generated by the service is transferred by default to servers in a LinkedIn data center and stored there, allowing us to optimize our offerings and your user experience based on this. The information collected by LinkedIn can be used to measure the effectiveness of ads and to display LinkedIn advertising. LinkedIn may link your data with your LinkedIn user account if you are logged in at that time. If you do not wish data collection by LinkedIn, you have the option to adjust the settings in your LinkedIn account at the following link: https://www.linkedin.com/psettings/.
The legal basis for processing your data is based on our legitimate interest in analyzing user behavior to optimize our offerings. Further information can be found at the following link: linkedin.com/legal/privacy-policy
Your Rights
In accordance with applicable data protection law, you have the following rights under certain conditions:
– Right to access: You can request information from us about whether we process your personal data and, if applicable, what data this is.
– Right to rectification: You can request that we correct incorrect data or complete incomplete data.
– Right to erasure: You can request the deletion of your data. Please note, however, that certain legal provisions or legitimate interests may limit our obligation to delete.
– Right to data portability: Under certain conditions, you can request that we provide you with the data you have provided in a structured, commonly used, and machine-readable format.
– Right to withdraw consent: If data processing is based on your consent, you can withdraw this consent at any time. Please note that the withdrawal does not affect the lawfulness of the data processing carried out until the withdrawal.
– Right to object: Under certain circumstances, you have the right to object to the processing of your data, particularly for purposes of direct marketing or legitimate interests.
– Right to lodge a complaint: If you are not satisfied with our handling of your data, you have the right to contact our data protection officer or the competent data protection supervisory authority at edoeb.admin.ch.
Please note that these rights are subject to legal requirements and that exceptions and restrictions may apply. To exercise your rights, you can contact us in writing or by email at the address below.
Clever-Click GmbH
Data Protection Office
Habshagstrasse 6
CH-4153 Reinach BL
Switzerland
Email: info@clever-click.ch
SSL
Due to the technical structure of the Internet as an open network, secure transmission of your data cannot be guaranteed in all cases. If you send your personal data to us, this is always at your own risk.
To ensure the protection of your transmitted data, we use encryption mechanisms in accordance with current security standards (Transport Layer Security, TLS). TLS is a protocol for secure data transmission on the Internet and is supported by most browsers. It uses the public key method, in which data is encrypted with a publicly accessible key and can only be decrypted again with a specific private key. Most browsers indicate whether a connection is secure by means of a key symbol or padlock.
We take various technical and organizational security precautions to ensure the protection of your data within our system. Nevertheless, we would like to point out that despite these measures, there is a risk of data loss, unauthorized access to, or manipulation of data by third parties. Please also note that certain network sections and your computer are outside our controllable security area. As a user, you are responsible for informing yourself about necessary security precautions and taking the necessary measures within your sphere of influence. Liability on our part for damages arising from data loss or manipulation is generally excluded.
Data Retention
We only store your data for as long as is necessary for the purposes we have stated or as we are legally or contractually obligated to do. Data that is no longer necessary for the stated purposes in the future will be deleted by us as part of our regular data maintenance or alternatively anonymized.
Update
This privacy notice is not part of the contract and may be amended by us at any time. The version published here applies in each case.
Last updated on August 22, 2023
